L'Oreal Paris Excellence Crème with Pro-Keratine Complex, Lightest Ash Blonde 9.5A

L'Oreal Paris Excellence Crème with Pro-Keratine Complex, Lightest Ash Blonde 9.5A Review

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L'Oreal Paris Excellence Crème with Pro-Keratine Complex, Lightest Ash Blonde 9.5A Feature

• Gentle, non-drip formula
• Rich, radiant highlights and not a gray in sight
• Made in Paris

Did you know that over time, hair’s keratin is damaged and your color loses radiance? New Excellence by L’Oreal. Our first haircolor with Pro-Keratine Complex revitalizes and protects hair from the inside and out. Now, get younger-looking hair and rich, radiant color. And grays? What grays? Nothing protects better. Nothing covers grays better.

How-to’s

Excellence Creme® Appl. Instructions

Before You Color

Do a skin allergy test by cleansing a quarter sized area of skin in the bend of your elbow. Using a plastic utensil, mix a small amount of the formula and apply a small portion of it to your skin.

Do not wash test area for 48 hours to see if reaction occurs. If there is any irritation call a doctor before coloring your hair.

Do a strand test by applying color to a small section of hair before covering your whole head. This will give you an idea of how long to keep the color mixture on in order to achieve your desired results and gives you a nice preview of what your hair will look like.

Apply Excellence Creme® Pre-Color Protective Treatment

Before coloring: protect fragile ends and help prepare hair to accept color evenly.

To open tube, twist round tip so that it breaks off.

Massage product into dry ends before coloring.

Avoid the root area.

Wait for 2 minutes.

Do not rinse.

Continue with mixing color and application instructions.

Mix

Step 1
Put on colorist gloves and twist off the tip of the Developer (1) bottle cap before beginning. Remove cap from bottle.

Step 2
Pierce the opening of the Color Creme (2) tube completely with the point provided in the top of the cap. Do not point either end of the tube toward the face while opening or using. Squeeze entire contents of Color Creme (2) into the Developer (1) bottle and recap the bottle.

Step 3
Place your finger over open tip, point away from your face and shake thoroughly until mixture is totally blended. Developer bottle is now your haircolor applicator bottle. CAUTION: Do not squeeze or put pressure on Color Creme tube until you have pierced the tube opening completely. Use care in working with tube contents. Contact between contents and eyes may cause blindness. NOTE: Never leave the tip of the developer bottle unopened after mixing – the container may burst. Use immediately and do not save any unused mixture.

Apply

Touch-Up Application
Choose a Touch-Up Application if: You color every 4- 6 weeks with the same shade. Important: To achieve the most even color results from root to tip, apply product to new uncolored growth root area, wait 20 minutes. Then apply to rest of the hair for 10 minutes. Follow instructions below carefully for best results.

Apply to Root Area

Step 1
Make 1/4-inch partings throughout your dry, unwashed hair with regular applicator tip. Apply color onto new growth root area until completely saturated.

Step 2
Leave color on new growth root area for 20 minutes.

Step 3
Resistant grays: leave mixture on hair an additional 10 minutes.

Apply to Rest of the Hair

Step 1
Apply remaining product to the rest of the hair. Make sure all the hair is completely saturated. Use the Easy Color Comb for easier application, remove applicator tip and attach comb on protective creme developer (1) bottle.

Step 2
Pile hair loosely on top of your head.

Step 3
Let develop for an additional 10 minutes.

Rinse Out

When time is up, add a small amount of warm water to the hair and lather color mixture through the hair. Rinse until water runs clear.

Condition & Recondition

Apply half the tube of Conditioner (3) through hair. Leave on for 1 to 2 minutes. Rinse thoroughly with warm water. Style as usual. Use the other half of the Conditioner (3) two weeks after you color.

All-Over Application

Choose All-over Application if:

You have never colored your hair.

You have not colored in three months or longer.

Apply

Step 1
Attach regular applicator tip onto the protective creme developer (1) bottle.

Step 2
Make 1/4-inch partings, apply product onto dry, unwashed hair until hair is completely saturated and color mixture is evenly distributed.

Step 3
Pile hair loosely on top of your head.

Timing

Leave on for 30 minutes.

Rinse Out

When time is up, add a small amount of warm water to the hair and lather color mixture through the hair. Rinse until water runs clear.

Condition & Recondition

Apply half the tube of Conditioner (3) through hair. Leave on for 1 to 2 minutes. Rinse thoroughly with warm water. Style as usual. Use the other half of the Conditioner (3) two weeks after you color.

Allergy Test

It’s essential to perform a skin allergy test 48 hours before you color your hair. This is the rule even if you’ve previously used a haircolor product. Allergies can develop suddenly, even though you’ve been coloring your hair for some time. Skin allergy test instructions are included in the instructional guide inside your box of haircolor.

What’s Permanent Haircolor?

Changes the natural color of hair and does not wash out. Generally lightens hair up to two levels and easily covers gray.

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Before You Color

Tips for getting ready

Pamper Your Locks

When your hair is in top condition, the color will be more predictable, “take” more easily, look more dimensional, and last longer. To get ready for coloring, indulge your hair with a deep-conditioning treatment a few days before you process it. This is especially important if your hair is naturally dry. Conditioner will help protect your locks from chemical damage and will infuse them with softness and healthy shine. Continue with EverPure Sulfate-Free Color Care throughout your color cycle to protect your new shade and to hydrate your locks.

Keep Natural Oils In

Wash your hair the day before, not the day of, coloring. Doing this enables the natural oils in your scalp to act as a buffer when you are applying haircolor or lightener.

Know the Chemistry

If you just colored your hair but want to change your look, it’s best to wait at least two weeks before coloring again. This period gives your hair a break from the chemicals and helps prevent damage; it also gives you an opportunity to condition and deep-treat your hair before another application.

Henna and Haircolor

If your hair has been colored with henna, it’s best to wait until it grows out completely and is cut off before coloring it with permanent, chemically based haircolor. Applying haircolor over henna-colored hair can produce unpredictable results. Henna is not compatible with chemically based haircolor.

Relaxer, Texturizer, or Perm

If your hair has been relaxed, texturized, or permed, wait two weeks before applying haircolor again. Also, read the L’Oréal product instructions to learn of any cautions or tips.

Be Prepared

Before you start, make sure to read and follow all the instructions on product packaging. Perform a skin-allergy test 48 hours before you are planning to apply haircolor, even if you’ve never had an allergic reaction to haircolor. New allergies can develop suddenly, without warning. Do a strand test by applying color to a small section of hair before covering your whole head. This will give you an idea of how long to keep on the color mixture in order to achieve your desired results. It will also give you a preview of what your hair will look like.

Articles

Colorants & How They Work

An inside look at the science of haircolor

All permanent and nonpermanent haircolors are made up of two basic ingredients: a developer and colorants. But how do they actually work? Take a crash course on the coloring process and find out how L’Oréal formulas give you gorgeous, lasting color.

Developer

The developer is an oxidizing agent. It activates the colorants and allows them to penetrate the hair cuticle, creating just the right tint. If you are lightening your hair, the developer activates the lighteners as well as the colorants.

Colorants

The colorants are pigments that infuse your hair with color. By reacting with the developer, the colorants are able to separate and coat your locks. All permanent and nonpermanent haircolors can darken and change your tone; however, only permanent colors can also lighten your natural color.

Conditioner

All L’Oréal haircolors provide you with a deeply nourishing conditioner. These protect the hair from breakage and dullness. They also help seal in your color to make it last. Conditioners are important to boost hair’s manageability while adding shine and bounce to your newly colored strands.

Innovations & Ingredients

Science Behind the Beauty

Excellence Triple Protection System reinforces the internal structure of hair and helps protect from damage for rich, radiant color.
The protective Pre-Color Serum helps protect fragile areas of the hair, particularly dry ends, and helps prevent damage.
The protective Pro-KeratineTM Color Crème beautifully colors hair with 100% long-lasting gray coverage.
The protective Conditioning Treatment deeply conditions and helps protect your hair after and in-between coloring.

NOTE: Below is the most comprehensive ingredient list for this product, but please note that ingredients vary by shade. Please check the box at the store for an ingredient list at the shade level.

Protective Developer Creme Ingredients:

AQUA / WATER / EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PENTASODIUM PENTETATE SODIUM STANNATE • TETRASODIUM PYROPHOSPHATE • PHOSPHORIC ACID

Protective Permanent Color Creme Ingredients:

AQUA / WATER / EAU • CETEARYL ALCOHOL • PROPYLENE GLYCOL • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • HEXADIMETHRINE CHLORIDE • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • ETHANOLAMINE SILICA DIMETHYL SILYLATE • PENTASODIUM PENTETATE • PARFUM / FRAGRANCE
AMMONIUM THIOLACTATE • p-AMINOPHENOL • 2-METHYL-5-HYDROXYETHYLAMINOPHENOL • RESORCINOL • CARBOMER • ASCORBIC ACID
p-PHENYLENEDIAMINE • m-AMINOPHENOL • CI 77891 / TITANIUM DIOXIDE • LINALOOL
THREONINE • PROLINE • BUTYLPHENYL METHYLPROPIONAL • DIMETHICONE

Protective Pre-Color Serum Ingredients:

AQUA / WATER / EAU • CETEARYL ALCOHOL • GLYCERIN • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • PHENOXYETHANOL • PARFUM / FRAGRANCE • HEXADIMETHRINE CHLORIDE • METHYLPARABEN • POLYQUATERNIUM-22 • PENTASODIUM PENTETATE • HYDROLYZED OATS • ETHYLPARABEN • CITRIC ACID • 2-OLEAMIDO-1,3 OCTADECANEDIOL

Protective Conditioning Treatment Ingredients:

AQUA / WATER / EAU • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • METHYLPARABEN • PARFUM / FRAGRANCE • TRIDECETH-12 • PANTHENOL • CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA • CHLORHEXIDINE DIHYDROCHLORIDE • HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • CETRIMONIUM • CHLORIDE • 2-OLEAMIDO-1,3-OCTADECANEDIOL

For soft, luminous streaks of light discover Excellence Crème lights. The gentle, non-drip formula lets you create creamy, beautifully blended highlights in a few simple steps. The result: Rich, radiant highlights and not a gray in sight.

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